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Electra Bicycle Co.
$349.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

$1,499.99
- Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control.
- Get up and Go! with the Hydrive Rear Hub Motor.
- Monitor your level of power support and battery charge easily with the Hydrive LED Display.
- Customize your ride with a basket, bell, or maybe even some valve caps. Go wild.
- The Townie Go! 7D wraps quality, comfort, and value in Electra's signature style.
$349.99 - $369.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

$2,599.99
Go to the market. Go to the beach. Go get coffee. The Townie Go! 5i is an easy-to-use, fun-to-ride, pedal-assist e-bike with surprising power that'll make you want to go forever. With the Bosch Active Line System and Electra's Flat Foot Technology, climb hills and shorten distances with ease. It's impossible not to smile while riding a Townie Go!
It's right for you if...
Whether you ride every day or are just looking to get out and ride more, the Townie Go! 5i is up your alley. This new and improved version of one of our best-selling e-bikes helps you enhance your lifestyle and remove boundaries. Go farther, go faster and go funner.
The tech you get
Powered by the Bosch Active Plus System with a 250W mid-frame motor and 4 mode levels of support - Eco, Tour, Sport and Turbo - no hill or distance will stand in your way. The new Shimano Nexus Inter-5E hub is designed for e-bike motors, making it easier to control your output and battery life.
The final word
The Townie Go! 5i offers the best smileage in its class and features our patented Flat Foot Technology, which provides absolute comfort and control. Studies show that e-bike riders ride three times more often and three times longer than traditional bike riders. So what are you waiting for? Get out and Go!
Why you'll love it
- This ride is streamlined and ready for customizations. Add a rack, basket or bell to make it your own.
- The PowerPack 400 battery and 4 AMP charger charges quickly to keep you going.
- Changing gears is intuitive and easy, even while pedaling uphill, so you can focus on the fun.
- The 26" puncture-resistant Schwalbe balloon tires are comfy and smooth.
- Color-matched fenders keep you clean while front and rear LED lighting keep you safe.
- A rear rack helps carry everything you need with ease and style.

$539.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$479.99 - $499.99
Lightweight aluminum modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
- Lightweight 6061-T6 aluminum frame
- Shimano TX-35 7-speed w/Megarange 14-34t gearing
- Shimano Revo twist shifter
- Alloy linear-pull brakes
- Alloy crank and sealed cartridge bottom bracket
- Alloy seat post
- 26”x 2.35” balloon tires
- Custom saddle and grips
$399.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

$49.99
Add more utility to your Electra Townie with the Townie Alloy Rack. This aluminum rear rack features a sturdy design that attaches quickly and easily so you can bring along nearly anything your heart desires. The platform acts as a short fender, too.

$10.99 - $12.99
The best thing to happen to handlebars since grips.
- Easy to push lever creates friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware

$89.99
We love what's inside of that head of yours.
Keep it safe with an Electra Commute MIPS Helmet. The perfect balance of form and function, these stylish and sleek helmets are our most advanced yet.
MIPS (Multi-directional Impact Protection System) was developed by brain surgeons and scientists to help reduce rotational forces on the brain caused by angled impacts to the head.
Electra helmets: Making messy hair business professional.
- MIPS Brain Protection System
- Fit retention system ensures easy adjustment and secure fit
- Magnetic Fidlock slide buckle
- In mold EPS with PC shell for maximum comfort and protection
- Certified to NTA 8776 standard and is ideal for e-bike riders
- Fit System: HB-80
- Pad Material: Moisture-wicking pads
- Buckle Type: Fidlock buckle
- Includes: Fabric visor

$24.99
Your favorite shirt to match your favorite ride.
Look good. Feel good. Ride good. Show your Electra love on and off the bike.
Get your closet ready for any adventure with an Electra tee.
- 100% cotton

$79.99
$99.99
20% Off
Keep it safe with an Electra Commute MIPS Helmet. The perfect balance of form and function, these stylish and sleek helmets are our most advanced yet.
- MIPS Brain Protection System
- Boa System ensures easy adjustment and secure fit
- Camera/light mount and reflective visor
- Magnetic Fidlock slide buckle
- In mold EPS with PC shell for maximum comfort and protection
- Certified to NTA 8776 standard and is ideal for e-bike riders
- Size small fits circumference 48 cm - 54 cm and hat sizes 6 1/2 - 6 3/4
- Size medium fits circumference 55 cm - 58 cm and hat sizes 6 7/8 - 7 1/4
- Size large fits circumference 59 cm - 61 cm and 7 3/8 - 7 5/8
- Small size generally fits children while medium and large sizes fit adults

$529.99 - $549.99
The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology.
- Lightweight 6061-T6 aluminum frame
- Shimano Nexus internal three-speed w/coaster brake
- Alloy linear pull brakes
- Alloy crank and sealed cartridge bottom bracket
- Alloy seat post
- 26”x 2.35" balloon tires
- Custom saddle and grips

$59.99
Add a little utility and a lot of style with anything from front baskets and trays to rear racks and panniers.
- Mounts directly to the headset of your bicycle
- 38.5 x 28.5 x 24cm (outside diameter)
- Maximum Load Capacity up to 22 lbs. or 10kg
- Designed to fit most 26-inch and 700c wheel Electra models
- Includes mounting brackets for bikes with either a 1-inch or 1 1/8-inch Headset

$12.99
A bicycle bell with a quality sound is how you say hello in Electra.
- Easy to push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware

$12.99
A bicycle bell with a quality sound is how you say hello in Electra.
- Easy to push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware

$12.99
A bicycle bell with a quality sound is how you say hello in Electra.
- Easy to push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware

$12.99
The perfect way to say 'Hello.'
Or 'hey there,' 'coming through,' and 'sup.' We've made ringing an art form. Choose from our unique graphics and bold colors.
Let people know you’re coming through—and do it in style.
- Easy to push lever creates friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
- Mounting Location: Handlebar
- Clamp: Universal
- Material: 7075 Aluminum Alloy

$12.99
The perfect way to say 'Hello.'
Or 'hey there,' 'coming through,' and 'sup.' We've made ringing an art form. Choose from our unique graphics and bold colors.
Let people know you’re coming through—and do it in style.
- Easy-to-push lever creates friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
- Mounting Location: Handlebar
- Clamp: Universal
- Material: 7075 Aluminum Alloy

$34.99
We know you only want the best for your bike. Keep it safe with an Electra ABUS lock.
- Compatible with ABUS ring locks 4960, 5650, 5850, 5950
- Durable fabric covered 85cm long chain
- Steel thickness 6mm

$9.99 - $11.99
The best thing to happen to handlebars since grips.
- Easy to push lever creates friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware

$12.99
A bicycle bell with a quality sound is how you say hello in Electra.
- Easy to push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware

$12.99
The perfect way to say 'Hello.'
Or 'hey there,' 'coming through,' and 'sup.' We've made ringing an art form. Choose from our unique graphics and bold colors.
Let people know you’re coming through—and do it in style.
- Easy-to-push lever creates friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
- Mounting Location: Handlebar
- Clamp: Universal
- Material: 7075 Aluminum Alloy

$12.99
The perfect way to say 'Hello.'
Or 'hey there,' 'coming through,' and 'sup.' We've made ringing an art form. Choose from our unique graphics and bold colors.
Let people know you’re coming through—and do it in style.
- Easy-to-push lever creates friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
- Mounting Location: Handlebar
- Clamp: Universal
- Material: 7075 Aluminum Alloy

$12.99
The perfect way to say 'Hello.'
Or 'hey there,' 'coming through,' and 'sup.' We've made ringing an art form. Choose from our unique graphics and bold colors.
Let people know you’re coming through—and do it in style.
- Easy-to-push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
- Mounting Location: Handlebar
- Clamp: Universal
- Material: 7075 Aluminum Alloy

$539.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$43.99
$74.99
41% Off
Accessorize your ride while keeping yourself dry at the same time.
- Front and rear full length fenders designed for use on Townie 26" bicycles ONLY
- Fits both men's and ladies' 26" Townie models
- Protects against splashes
- WILL NOT FIT Tall Townie Mens Bicycles or 24" Townie bicycles

$49.99
Functional. Fashionable. Fenders.
Keep you and your threads clean and dry by adding stylish fenders.
- Front and rear full-length fenders designed for use on Townie Path bicycles
- Fits both Step-Thru and Step-Over Townie Path models
- Compatible with tires up to 2.35-inch wide
- Protects against pesky mud and splashes
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